Market Research Analyst and Marketing Specialist

Position summary

Conduct market research and marketing analysis to support VACL’s software development, data processing, cloud hosting, and artificial intelligence services. Collect and evaluate market, customer, competitor, and campaign data to identify business opportunities, assess demand, and develop recommendations for service positioning, pricing, customer targeting, and marketing strategies. Perform assignments under management’s general supervision, applying established research methods and analytical techniques.

Job duties and responsibilities

• Conduct market and industry research to evaluate demand, industry trends, customer preferences, purchasing behavior, and growth opportunities within the software development, data processing, cloud hosting, and AI services sectors.
• Collect and organize primary and secondary research data from customer surveys, interviews, company records, industry publications, competitor materials, and economic reports. Review information for accuracy, consistency, and relevance.
• Analyze customer and market data using statistical techniques, spreadsheets, database queries, and visualization tools to identify trends, relationships, market opportunities, and potential business risks.
• Evaluate competitors and market positioning by comparing service offerings, pricing, promotional activities, target customers, and available market-share information. Prepare comparative analyses to support VACL’s business and marketing decisions.
• Develop customer segmentation and targeting recommendations based on industry, business size, technology needs, purchasing patterns, and other relevant characteristics. Identify customer groups suited to VACL’s services.
• Estimate market size and forecast demand using historical information, industry indicators, trend analysis, and established forecasting methods. Document assumptions and explain limitations affecting the results.
• Support marketing strategy and campaign planning by recommending service messaging, promotional channels, audience selection, and campaign approaches based on research findings and business objectives.
• Assess pricing and service opportunities by analyzing competitor prices, customer expectations, market conditions, and perceived service value. Provide recommendations to management concerning pricing, service packaging, and positioning.
• Measure marketing effectiveness by monitoring campaign performance, lead generation, conversion rates, customer acquisition costs, customer engagement, and other relevant performance indicators. Identify opportunities to improve campaign results.
• Prepare research reports, dashboards, and presentations that communicate analytical methods, findings, forecasts, and practical recommendations to management, marketing personnel, and product teams.
• Monitor emerging technologies and market developments, particularly in AI, cloud computing, data analytics, and software services, to assess their potential effects on customer demand and competitive conditions.
• Collaborate with internal teams to clarify research needs, communicate customer insights, and support service development and business planning. Maintain research documentation and update analyses as new information becomes available.

Skills

• Market and industry research methods, including surveys and interviews
• Statistical analysis, spreadsheets, database queries and visualization tools
• Market sizing, demand forecasting and competitor analysis
• Clear written reports, dashboards and presentations

Requirements

• Master's Degree in Business Administration (MBA), concentration in Business Analytics.
• 4+ years of experience in marketing or market research, preferably for software, cloud or AI services.
• Strong English communication skills